Lessons About Branding from Kagame and CocaCola

Rwanda doesn’t do many things, but when they do that one thing, they make sure they do it so well.   There are some lessons in branding to copy from President Paul Kagame and Rwanda in general.   You don’t need to look any further than Kagame’s social media pages. Every post, every photo, every

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In Praise of Suffering: How I Ran My First 10 Kilometres With Zero Experience…

I had never run before. My only memory of running was trying to qualify to represent my house in primary school and never cutting through. My other memory are all the times I dodged the early morning jogging sessions in high school. I never thought of running as my thing. It’s one of those things

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We Are All Microphones

We tend to wait for far too long. We wait for someone else to give us permission to do something. We keep postponing the actual things we wanna spend our lives doing. We keep pushing things to the next day, next month, next year, and then, it’s the next life. But as we do that,

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So What?

My mother gave me a formula for dealing with the fear of people’s opinions and many other fears. She often told me to keep asking the question; “so what?” I invest in a business and it fails. So what? I hit on a girl and she rejects me. So what? I try out a different

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Premortem: I Wanna Know Where I Will Die So I Don’t Go There!

Charlie Munger loves to say; “I want to know where I will die so I don’t go there.” It is the idea that’s easy to know what not do than what to do. If you can know what not to eat, then you are free to eat everything else there is to eat. If you

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