Influencer Marketing 101: How To Do It Right First Time For Brands? 

For over two years, there’s been a growing craze or trend of influencer marketing in Uganda. Influencer marketing has always been an old tool, social media has amplified it. Yet, many brands are jumping onto the ship, completely blinded on how to navigate these waters. As such, brands tend to wonder why after investing huge

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What is the Worst That Can Happen?

I get scared. I am about to do something then I am held back by fear. I see a beautiful girl but then I am held back. I don’t approach. I get the perfect business idea, but then I get scared to plough my money in. My hands are tied. But what is the worst

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Naval Ravikant: The Future Rests In the Hands of Creatives

I have a very young child. I expect that my child will not get a university degree or at least not in the classic sence of having to go spend 4 years at a university and get a stamp. I expect that he won’t have a concept of a single career. I expect that he

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Naval Ravikant: No One Gets Rich Renting Out Their Time

I’m into blockchains and cryptocurrencies, because they’re intellectually fascinating to me. I mean yeah maybe I make some money along the way, but that’s not my primary driver. Actually given how early I got into blockchains I don’t have that many coins, because it’s not the token part that’s interesting to me, it’s far more

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The Best Time To Work The Hardest Is December

I was chatting with Baba Sudhir Ruparelia, the richest man in East Africa. We were discussing boat cruises. I told him he needed to get himself on one, especially the biggest one of 2018. He responded; “No Ian, I need to work. I can’t afford the time.” I was shocked. So I wondered; “Is it

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